1.) Your texts
Focus on the essentials. Describe your dog, his nature, his social behavior, and what he likes and what not. Is he used to dealing with other animals or children? Is the dog already housebroken or does he have food intolerances?
Do the father and mother live with you, have the parents received special awards, or are they particularly docile?
2.) The images
Choose expressive and high-contrast color images without unnatural post-processing. Make sure that the pictures are large enough (Not allowed less than 760×410) and that the dog fills the whole picture. Show the dog in its current environment, preferably together with the parents or siblings. The new dog owners would like to get an overview.
3.) Documents
You are welcome to scan the pedigree and upload it as well for proof of parentage. If they are unable to scan the document, please take a full-size photo. Make sure you have enough light without overexposing the picture.
However, an obligation to hand over the pedigree when selling the dog remains.